Working as Digital Account Director & Project Manager on a contractual basis for the last 10 years.
The primary basis of my contractual work has been to work directly with CEO’s and Directors to build, nurture and evolve their vision into a justified digital strategy.
From initial brief to full project plan and initiation, managing the stages of the requirement to deliver projects within budget and on time.
Some of the projects have teams/resources that can be utilized already, others require the addition of contractors with specific skillsets that I source from around the world to deliver the requirements.
The projects I have worked on cover all aspects of digital development and strategy. From website design and app development to digital marketing, split testing, customer intelligence, data analysis, analytics reporting, identifying customer needs, behavioural analysis and trends. Development of web applications, websites, content delivery and mobile apps. Including strategy to further increase customer lifetime value, nurture customers and increase conversion rates across multiple touch points.
Working with company CEO’s and Directors to meticulously plan and create a digital strategy around their Vision.
Identifying customer needs through lead capture, customer intelligence, social, analytics, customer surveys and data analysis.
Building and managing a team of digital experts on a per project basis across multiple timezones, for multiple projects at anyone time.
Seeing a multitude of projects through from initial vision and feasibility and initiation to full project lifespan and day to day management.
Defining individual roles, responsibilities, accountability and communication structure.
Directly reporting to CEO’s, Directors and Stakeholders.
Project nurture, change management and evolution, whilst maintaining business justification.
Closure and handover.
Design - Development - Membership content delivery platform - API integration
Design - Development - Membership content delivery platform - API integration - Digital strategy review
Magento platform - API integration - Multiple extentions development - Supplier/third party assurance (Consulting with CEO's RE third party quality of services) - Github - Version control & deployment- Security patches - Website strategy review
Manage all business operations - Marketing automation - Web development - Digital product development - Social media strategy - Design - iPhones & Android app development - Membership content delivery platform - Dynamic behavioral targeting - Sales optimization - Lead gen - Split testing - Automated funnels
Digital product development - Membership content delivery platform - Mobile app development for iPhone & Android - Web development - Design - Sales optimization - Server administration
Membership content delivery platform - Web development - Design - Server administration
Digital product development - Membership content delivery platform - Mobile app development for iPhone & Android - Web development - Design - Server administration
Design - Web Development - Digital Product Development - Membership content delivery platform
Design - Web Development - Digital Product Development - Email automation
Design - Web Development
Equivalent to a level 7 qualification or to master’s degree level. I am currently studying a Postgraduate for senior marketers, providing a thorough grasp of the strategic applications of digital marketing for those responsible for determining marketing strategy and the introduction of digital tools and practices. Aligning digital marketing strategy with business objectives and how to achieve the optimum return on your organisation's investment in digital marketing activities.
Projects IN Controlled Environments (PRINCE2®) is a process-based approach for project management that is recognised as an international standard. Knowledge and understanding of the benefits of adopting PRINCE2, its roles, purpose, principles and context.